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Idea #15: Sell surprises | Ideas Exist | a blog of ideas


Idea #15: Sell surprises

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5 comments to Idea #15: Sell surprises

  • I love the idea of a bricks & mortar store that only sells surprises.

    Have you seen Anything? It’s a Singapore beverage company that caters to consumers who respond to “What would you like to drink?” with a non-committal “anything” or “whatever”.

    A few years ago, they launched two complementary brands: Anything and Whatever. Consumers don’t know which flavour they’re getting until they take a sip. Cans are simply labelled Anything and Whatever, and the list of ingredients is limited to generic wording: carbonated water, sugar, permitted flavouring, permitted colouring, preservative, tea extract, fruit juice concentrate.

  • “….The most extreme, and best, part of the business. You sell holidays with surprise destinations. Preferably charter a flight and get the airport to put the destination code as ‘SUR’.”

    Apart from the ‘SUR’ as the destination code this concept is already implemented by German Wings blind bookings which they describe as ‘Surprise flights at guaranteed fares!’

    You decide when and where you fly from and also what sort of a holiday you want. After you enter your details and complete the booking, they tell you where you’re going and you can get planning!

    Simply select your departure airport and the type of holiday you want by clicking on “Party”, “Snow and Skiing”, “Shopping”, “Christmas Markets”, “Metropolis Eastern Europe”, “Metropolis Western Europe” and “Culture”.

  • Among millions of good articles on different blogs this article is the best, it’s so informative and was written professionally, reading articles like this one make me feel good.

  • You post surely was one of the highest points of my Saturday. I was on Google searching for something totally unrelated when the title caught my attention. I’m glad I took the time to read your post! Feel free to check out my blog at Introduction To Welding if you get bored!

  • Well! i sell surprises!
    i run a company called ANY SURPRISE ANY PLACE
    and i help ideate/plan and execute surprises.

    take a look at our website!

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